Essar Telecom Kenya is Kenya’s fourth mobile cellular network under the brand yuMobile, launched in December, 2008. yuMobile achieved the fastest network rollout speed in the region, by reaching countrywide coverage in approximately 10 months from the launch. In August 2014 Indian conglomerate Essar Group agreed to have it's customer base absorbed by Airtel Kenya. The acquisition received final approval from the Communications Authority of Kenya (CA), the Competition Authority of Kenya and the Capital Markets Authority of Kenya in November 2014.